Leif Derrickson
Work Experience
Graphic Design
Newegg, Inc. | Sept. 2021 – Current
At Newegg, my goal was to drive CTR through dynamic banner designs, as well as create engaging user experiences through landing page design.
- Design static and animated media for distribution across web applications.
- Create corporate info-graphics, PowerPoint, brand guides, and business cards for internal use.
- Plan and direct lifestyle / product photography for brand promotions.
- Design and Develop landing pages for Newegg brand and affiliates.
Creative & Technical Lead
Clay Banks Studio International | Dec. 2019 - Current
Responsible for driving forward all elements of visual and production for the full-broadcast, acting and film studio, CBSI. Major projects include ;
- complete redesign and development of the website and client sign-up.
- Design and set up entire new online, interactive live-stream studio.
- Implement and coach technical direction for a seamless in-studio & online experience.
- Produce marketing videos & animation.
Creative Services Lead
Above the Fold Branding
- Sept. 2019 - March 2021
- Oversee the creative direction, production, and implementation of branding collateral.
- Design and build websites for customers using WordPress and some front end markup, HTML/ CSS.
- Manage SEO for clients and present routine data updates for future online strategy.
- Create print collateral such as company books, trifolds, brochures, business cards, signage and more in accordance with brand guidelines.
Freelance Designer
L2D Media
- Feb. 2017 - present
- Produce media for clients and small-businesses: Doing logo work, print and web collateral, illustration, and photography.
- Record, Mix and Master local musicians, produce their tracks for analog & digital distribution.
Creative Services
Walsworth Publishing
- Sept. 2006 - July 2012 | Sept. 2017 - April 20218
- Meet with yearbook teams to lead the development and production of book cover design. Manage live session time with clients to oversee the completion of cover mock-up.
- Build rapport as a designer for Walsworth Publishing by helping to create a fun, collaborative learning environment, while producing cover designs which spoke to client identity.
- Ensure materials, inks, special applications, dimensions, ext. all match design mock-ups.
Audio Mastering Engineer | Designer
National Audio Company
- May. 2014 - July 2017
- Re-master commercial music and spoken word for distribution on analog cassette tape format.
- Transfer, preserve, archive and deliver analog talking books in digital format for the National Library Service for the Blind
- Collaborate and design branding messages through print, web, and apparel collateral. Manage online presence through social media.
Education
B.S. Electronic Arts: Audio Studies | Marketing: Advertising & Promotion
- Senior Thesis: “High Hoax: D.I.Ying to Exist” winner of 7 video awards, Including 2015 Cindy Award
- Cumulative GPA – 3.29 : Departmental GPA – 3.34
Chillicothe, Ohio - Fall 2009
- Focused on audio recording techniques; studio practice and etiquette; audio theory and signal flow.
- Work in live sessions recording full arrangements and overdubs.
Technical Skills
Graphics: Adobe CC, Corel Painter, Freehand MX, Blender, Microsoft Word, Atom, HTML, CSS, WordPress
Web Design: Team Treehouse, Free Codecamp, Trello, Lynda
Photo and Video: Canon, Nikon, Adobe Premier, Lightroom, After Effects
Audio DAW: Protools, Audition, Sonar, Ableton, Reaper, MOTU Digital Performer, Cubase
Interest & Activities
Freelance under LDerricksonDigital - Graphic/ Web
Design, Multimedia, Audio
Digital Web Design & Web Development with Tarrick
Co-Owner & founder of Kranium Salad Cassette Label
Voice producer and talent for “Tongbu Xuexi”
Volunteer Judo Instructor at Chillicothe Martial Arts & Missouri State Judo